Friday, November 13, 2009

Low-Cost Carriers: What are the strategic options for Ryanair?

"Last week, Ryanair released its results for the first and second quarters of 2009. Its profits surged by 80% to 387 million Euros thanks to a 42% fall in fuel costs. Despite these good results, Ryanair is careful for 2010, expecting a loss for the third and fourth quarters. We believe that Ryanair, along with other low-cost carriers, is at a turning point in its strategy and its business model. In fact, the same successful business model of Ryanair now appears to narrow its room for maneuver."