Flightmapping pulls Flybe ads

"Flightmapping has pulled all Flybe’s adverts and booking links from its website until further notice. The decision was taken after the regional airline said its annual affiliate marketing budget had run out. Flightmapping director, James Avery, said Flybe’s decision to cut its affiliate campaigns was unacceptable, adding: “It costs them virtually nothing to advertise through affiliates, and at just 1%, Flybe’s commission rate is one of the lowest in the business. How on earth can the airline have used up its budget?” “Learn to respect your affiliates, and they will continue to reward you with bookings at a considerably lower cost (up to 75% lower) than all of your other marketing channels,” he said."